ABSTRACT
The QFD analysis include identifying customer needs and expectations, determining how to meet them, defining quantified goals, and methodologies for identifying and resolving conflicting requirements. One of the advantages of QFD analysis is that it deploys the “voice of the customer”, and forces product development teams to focus on customer needs and expectations. As mentioned, the QFD is a relatively advanced concept, and is probably best employed when used in conjunction with other previously-implemented disciplines. Organizations that use QFD successfully prepare numerous matrices for the products concept development phase, detailed design work, and various phases of the products manufacture. The approach is the same focus on the customer’s needs and expectations, and develop everything else in a manner than optimally satisfies these needs and expectations. This seminar also includes case study on NOKIA, its observations, voice of the customer research, optimizing, planning, prioritizing, selecting the target customer and benefits.
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